Posted by Mora of Sweden on February 05, 2016
Morakniv is Brand of the YearA cutting edge brand identity combined with a sharp brand strategy have made the knives from Mora, Sweden well known all over the world. To pay tribute to this successful work, Morakniv we're given the award Brand of the Year at the 2016 Stjärngalan.
The gala was held in late January and winners in nine different categories were awarded for their accomplishments. Morakniv was given the prestigious award Brand of the Year.
"This truly is an award to the entire company. Our constant aim is to see the bigger picture and to bring all parts of the company together, because that truly creates a strong brand. When product design, range, sales, communication all work and go together, the results are crystal clear. To be awarded Brand of the Year is a fantastic acknowledgement and a confirmation that we're heading in the right direction. At the same, working with a brand is a constantly evolving process that needs maintenance - that's part of what makes it really exciting", says Björn Åkerblom, Sales and Marketing Director at Morakniv.
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